Youtuber
Content-Based
Barrier to Entry
2/10
Short-term Potential
1/10
Long-term Potential
4/10
Risk
1/10
Big Audience or Ad Money Required
No
Income Potential
$$$$
Salary Research
$0 - Unlimited
Pros
- • Gateway to a lot of revenue streams, e.g., YT memberships, ad revenue, affiliate marketing, brand sponsorships, merch, digital and physical products, membership sites (Patreon), public speaking opportunities
- • can easily become multiple revenue streams
- • Can be very fun - fame, fortune, the whole enchilada
- • Don’t need 1000 subscribers or a huge audience to start making money - if you target a very specific niche you can start making money without that many subscribers, with e.g., freelancing, affiliate marketing, selling digital products, offering consulting
Cons
- • Need strong personality, authority/credibility, strategic advantage, competitive edge of some kind to be able to stand out
- • Takes a lot of upfront free work creating content, usually years, before you ever get to enjoy the benefits of monetization or sponsorships
- • High risk (many don't succeed)
- • Hard to exit/sell business as essentially YOU are the product, so it's hard to remove yourself from the business
- • Can be hard for mental health to feel like YOU are the product - you will receive rude comments even if your channel is about bunnies