Tools (Checklists & Calculators)

Product-Based (Digital)

Barrier to Entry

1/10

Short-term Potential

1/10

Long-term Potential

2/10

Risk

2/10

Big Audience or Ad Money Required

No

Income Potential

$$

Salary Research

$0 - Unlimited

Pros

  • • Minimal expenses to create the tools - no need for physical inventory, shipping costs etc.
  • • So many specific niches to target (if you’re a freelance interior designer can sell checklists to first time homeowners, or if you’re a freelance accountant, can sell tax calculator to entrepreneurs etc.)
  • • Super easy, can make it in Canva and doesn’t require nearly any graphic design skills as long as you focus on providing value

Cons

  • • Highly competition - you really have to target a very specific niche to stand out
  • • Relatively easy to make and therefore there is tons of competition - really need to differentiate your product from the 1000s of others out there
  • • The real work is in the marketing, which requires either a) ad money, b) an existing audience or c) lots of time to build an audience
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