TikTok or Instagram Influencer

Content-Based

Barrier to Entry

2/10

Short-term Potential

1/10

Long-term Potential

3/10

Risk

1/10

Big Audience or Ad Money Required

No

Income Potential

$$$

Salary Research

$0 - Unlimited

Pros

  • • Chances of getting more views are better than YT, but don’t carry the same weight as views on YT
  • • Much easier and less time-consuming to create short-form content
  • • Don’t need to invest in expensive equipment (camera, microphone) - so many creators are only usually their phone to create content

Cons

  • • Much less stable of an income, algorithms are constantly changing - one day you’ll day get 50,00 views the next barely 1,000
  • • TT’s creator share program doesn’t pay as well as as Youtube’s adsense program
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