Paid Newsletters

Product-Based (Digital)

Barrier to Entry

2/10

Short-term Potential

1/10

Long-term Potential

4/10

Risk

2/10

Big Audience or Ad Money Required

No

Income Potential

$$$

Salary Research

$0 - Unlimited

Pros

  • Lots of income options: sponsorships, paid subscriptions, and ads, can also do affiliate marketing or sell your own products to your audience
  • Great for building your main business or a side business - you can use it as a lead magnet to drive readers to your other ventures, like consulting or courses
  • Pretty cheap to start with low operational costs

Cons

  • You’ll need to spend a lot of time building up your subscriber list, either by providing free value for a long time or paying for ads, which can get expensive
  • Newsletters have been around forever, so it’s a very competitive space, and there are already tons of niche-focused newsletters that have been established for years
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