Agency Founder
Serviced-Based (> 1 Person)
Barrier to Entry
2/10
Short-term Potential
2/10
Long-term Potential
4/10
Risk
2/10
Big Audience or Ad Money Required
No
Income Potential
$$$
Salary Research
Monthly: $3,062 - $10,658 Average: $5,712 Hourly: $18.53 - $64.52 Average: $34.58
Pros
- • Don’t need to wear all the hats like most freelancers do - team members are delegated their specific tasks (one does the copywriting, other the marketing, etc.)
- • Very scalable and lucrative - as an agency you can take on lots of clients and larger projects since you have a team, whereas a solo freelancer doesn't have the time or capacity to do this alone
- • Lots of learning from others - get to work with other people, brainstorm, solve problems, and share advice
- • Big-ticket clients/companies are more likely to work with agencies because they have the resources to handle large-scale campaigns
Cons
- • Not beginner-friendly - rather start as a freelancer first, gain experience, and build a client base before considering starting an agency
- • It's a professional business, and therefore requires a strong marketing plan, a professional website, good SEO, case studies to attract clients etc.
- • It's a lot of responsibility having to manage lots of people, acquiring leads, and hiring freelancers
- • LOTS of competition